To become one of the most solid and active group of companies in Iraq’s developing and growing economy.

The group’s core strength lies in possession of strategy and professional ethics, knowledge, solid roots, sustainable growth and goodwill in the region.


To deliver value to partners, suppliers, customers and consumers by leveraging extensive knowledge of both the international and local marketplace across each division.

As a service provider the group aims to carry it’s on the ground expertise to international business.

As a J.V. partner and franchise owner, the aim is to expand it’s current experience to market-leading brands interested in developing opportunities in Iraqi market.